Google Keyword Planner Tool - A Beginner's Guide to Free Keyword Research in 2024

Google Ads is a great idea if you are trying to sell your products and services, or if you have affiliate products to sell. You can generate traffic to your site that is targeted for your products by using Google’s Ads. This can easily be one of the most profitable ways to become successful online. 

Why Keyword Research?

Google Keyword Planner Tool - A Beginner's Guide to Free Keyword Research

When you set out to do a campaign for Google Ads, it is very important to become familiar with the advantages as well as the disadvantages of the program. 

Ads will cost money on your end for every time someone clicks an ad. If you don’t find the right keywords to target with your ads, then you can spend unnecessary money. You are going to have to conduct Ads keyword research in order to have a successful campaign.

How to use Google Keyword Planner for Keyword Research?

Google Keyword Planner Tool - A Beginner's Guide to Free Keyword Research

I want to show you five amazing ways I use the Google Keyword Planner to discover outstanding keywords to work on my internet business. I want to be honest with you and unfold unto you my secrets. 

I use just 2 excellent tool, ie. Google Keyword Planner and Google Trends that are absolutely free, in order to find excellent keywords to work on the optimization of my website, which are free and have given me amazing results.

In this occasion I want to focus on how really helpful is the Google Keyword Planner for the most important thing on any start out business online: Keyword Research.

  1. Market Research: I use the Google Trends to find Markets that are really hot online. The way you know with this tool if a market is hot or not is to know how many times have been searched that particular keyword that is representing that hot market, like “Forex Trading”, “Email Marketing”, “Affiliate Marketing”, “SEO”, etc.
  2. Top Competitor Analysis: I use the Google Keyword Planner to analyze the keywords that the top competitor for that hot market is using to get top position on Google. You may use those same keywords to analyze them and even more specific keywords and use them to get you top position on Google.
  3. Keyword Analysis: I use Google Keyword Planner to analyze every one of the keywords a got on the Top Competition Analysis and save all of them to analyze them one by one and select the ones that have low competition.
  4. High Traffic Keywords List: After I analyze all that huge list of keywords, and select the ones that have low competition, I use the Google Keyword Planner to select the keywords with the High amount of monthly searches on Google. Then I chose the very best 5 keywords that are the easiest ones to get the top position on Google with the fastest and less work as possible on SEO.
  5. The Very Best 5 Keywords: Finally I use the Google Keyword Planner to know what will be my future amount of monthly traffic that my website will get once I get the top position on Google using the very best 5 keywords I have selected after all this process.

Doing keyword research for your ads may not be the most exciting part, but it's definitely one of the most important. A lot of online entrepreneurs don't want to put in the effort needed at this step.

You've gotta find the right balance with your research - don't get stuck overthinking things, but also don't rush in without a plan. It's easy to fall into one of those traps.

While you don't want to launch your campaign without any preparation, lingering too long on keyword lists can waste time too. The key is doing thorough enough research without over-analyzing small details.

Take the time to properly identify related search terms people are using. But once you have a solid list going, it's best not to obsess over tiny optimizations. Just get your ads out there and start testing different combos to see what works best.

At the end of the day, you learn more from experience than endless prep. So focus your research, but then dive into active testing and learning from real campaign results. That balanced approach will serve you much better long-term.

Google Keyword Planner v/s Other Premium Tools

Whenever you have internet marketing involved, there will be research that needs to be done, and it’s the same for Ads keyword research. 

Just like anything else that you do online, this research can be conducted a couple of ways. One thought is to do your research by hand. Another way to get started is to get software to help automate research.

Actually, this will depend on two main facts. First you will have to ask yourself how much time you’ve got to spend. The second question to ask yourself is how much money you can spend. Manually looking through keywords, you won’t have to pay for it…but this task can be hard, boring and tedious work.

Conversely, you can buy an automated tool and then let your software do this analysis for you. Using tools to do the research will save you a lot of time. It can be as simple as hitting a few keys and mouse clicks.

On the other hand, you’ll have to pay for the software. Without the investment capital, you’ll need to invest your time to do this research – it all depends on your means. 

Without a lot of time to spare, you ought to consider buying a tool that will save you time in the long and short term, and should do your Ads keyword research in the manner that will save you time.

Final Words

Google’s Ads program is singlehandedly the easiest way to get traffic, but can also be the last method you use because it’s so expensive if done incorrectly. If you want to use Ads to get traffic, then you should be sure you’re not neglecting proper Ads keyword research before you go ahead with your marketing. If you’d like to speed up this process, then do your Ads keyword research with an automated tool. If you don’t have the money to spend, then you should do your research by hand, so long as you have the time to do so.

To read this content offline, click "Download PDF" button. Wait for the PDF preview to load. Then, click the download symbol or "save" button and choose the download location.

Download PDF
Please wait..


Download our Android Apps for Offline NEB Notes!


Install from Play Store