Google Adsense CPC and CPM Rates by Country 2022

Adsense CPC Rates by Country 2022

If you want to optimize your Google Adsense revenue, you may focus your content writing and targeting to a single country with high CPC, however you may be confused about which country gives the highest CPC. If so, you've arrived in right place.

I'm Shriram, a digital marketer with a solid research background. Today, I will provide you the Google Adsense CPC and CPM rates per country as per 2022.

Online advertising uses a lot of acronyms. CPM, CPC, etc. It might be tough to know where to start when trying to increase these metrics and your revenue. Similarly, many online advertising acronyms may mean different things depending on context, which can be really confusing.

Let's walk through the most important ones right now, starting with CPC. 

What is CPC?

Cost-per-click (CPC) is the amount an advertiser spends for each ad click. CPC is how much you earn when someone clicks on your ad. The business selling an ad may spend more than normal for the special product or service.

What is CPM?

Cost per thousand impressions (CPM) CPM is the amount an advertiser is ready to pay for 1,000 ad impressions. If an advertiser bids $2 CPM in the AdSense auction, he or she is ready to spend $2 for every 1,000 times the ad shows to a user.

You may have noticed that there are no CPM values in your AdSense reporting. In AdSense performance reports, Google Adsense only shows the acronym "RPM," which stands for revenue per 1000 impressions. 

CPM is shown on youtube earning dashboard. You can learn more about youtube cpm rates here: 

What is RPM?

RPM, also known as the Money per 1000 Impressions, is a metric that estimates the amount of advertising revenue a publisher makes via Google AdSense for each thousand page views. To get your page's RPM, take your expected revenues and divide them by the number of page views you've got, then multiply that figure by 1000. Page RPM is the product of estimated profits divided by the total number of page views multiplied by 1000.

How do RPM and CPM differ?

RPM is a term used to report your impression-based revenue. CPM is an industry-wide term that refers to impression-based bids from advertisers. 

Adsense CPC Rates by Country 2022 List

Here is the list of Adsense CPC Rates by Country in USD, Euros, Pound Sterling and Indian Rupees. 

Country CPC (USD) CPC (Euro) CPC (GBP) CPC (INR)
Afghanistan $0.08 €0.08 £0.07 ₹6.53
Algeria $0.06 €0.06 £0.05 ₹4.90
American Samoa $0.04 €0.04 £0.04 ₹3.27
Angola $0.02 €0.02 £0.02 ₹1.63
Argentina $0.10 €0.10 £0.09 ₹8.16
Australia $0.57 €0.58 £0.51 ₹46.53
Austria $0.45 €0.46 £0.40 ₹36.74
Bahamas $0.24 €0.24 £0.22 ₹19.59
Bahrain $0.08 €0.08 £0.07 ₹6.53
Bangladesh $0.03 €0.03 £0.03 ₹2.45
Barbados $0.04 €0.04 £0.04 ₹3.27
Belarus $0.03 €0.03 £0.03 ₹2.45
Belgium $0.21 €0.21 £0.19 ₹17.14
Benin $0.02 €0.02 £0.02 ₹1.63
Bhutan $0.04 €0.04 £0.04 ₹3.27
Bolivia $0.03 €0.03 £0.03 ₹2.45
Botswana $0.11 €0.11 £0.10 ₹8.98
Brazil $0.12 €0.12 £0.11 ₹9.80
Brunei $0.07 €0.07 £0.06 ₹5.71
Bulgaria $0.05 €0.05 £0.04 ₹4.08
Burkina Faso $0.01 €0.01 £0.01 ₹0.82
Burundi $0.02 €0.02 £0.02 ₹1.63
Cambodia $0.02 €0.02 £0.02 ₹1.63
Cameroon $0.08 €0.08 £0.07 ₹6.53
Canada $0.45 €0.46 £0.40 ₹36.74
Cape Verde $0.04 €0.04 £0.04 ₹3.27
Caribbean Netherlands $0.02 €0.02 £0.02 ₹1.63
Cayman Islands $0.11 €0.11 £0.10 ₹8.98
Chile $0.02 €0.02 £0.02 ₹1.63
China $0.11 €0.11 £0.10 ₹8.98
Colombia $0.17 €0.17 £0.15 ₹13.88
Congo – Brazzaville $0.03 €0.03 £0.03 ₹2.45
Congo – Kinshasa $0.05 €0.05 £0.04 ₹4.08
Costa Rica $0.12 €0.12 £0.11 ₹9.80
Côte d’Ivoire $0.13 €0.13 £0.12 ₹10.61
Cyprus $0.06 €0.06 £0.05 ₹4.90
Czechia $0.09 €0.09 £0.08 ₹7.35
Denmark $0.28 €0.29 £0.25 ₹22.86
Djibouti $0.19 €0.19 £0.17 ₹15.51
Dominica $0.12 €0.12 £0.11 ₹9.80
Dominican Republic $0.11 €0.11 £0.10 ₹8.98
Egypt $0.06 €0.06 £0.05 ₹4.90
Estonia $0.06 €0.06 £0.05 ₹4.90
Ethiopia $0.03 €0.03 £0.03 ₹2.45
Fiji $0.05 €0.05 £0.04 ₹4.08
Finland $0.45 €0.46 £0.40 ₹36.74
France $0.18 €0.18 £0.16 ₹14.69
French Polynesia $0.01 €0.01 £0.01 ₹0.82
Georgia $0.01 €0.01 £0.01 ₹0.82
Germany $0.22 €0.22 £0.20 ₹17.96
Ghana $0.05 €0.05 £0.04 ₹4.08
Greece $0.16 €0.16 £0.14 ₹13.06
Guam $0.03 €0.03 £0.03 ₹2.45
Guatemala $0.16 €0.16 £0.14 ₹13.06
Guyana $0.04 €0.04 £0.04 ₹3.27
Haiti $0.05 €0.05 £0.04 ₹4.08
Honduras $0.06 €0.06 £0.05 ₹4.90
Hong Kong $0.13 €0.13 £0.12 ₹10.61
Hungary $0.13 €0.13 £0.12 ₹10.61
India $0.07 €0.07 £0.06 ₹5.71
Indonesia $0.06 €0.06 £0.05 ₹4.90
Iran $0.03 €0.03 £0.03 ₹2.45
Iraq $0.04 €0.04 £0.04 ₹3.27
Ireland $0.31 €0.32 £0.28 ₹25.31
Israel $0.11 €0.11 £0.10 ₹8.98
Italy $0.13 €0.13 £0.12 ₹10.61
Jamaica $0.08 €0.08 £0.07 ₹6.53
Japan $0.14 €0.14 £0.13 ₹11.43
Jordan $0.03 €0.03 £0.03 ₹2.45
Kazakhstan $0.06 €0.06 £0.05 ₹4.90
Kenya $0.07 €0.07 £0.06 ₹5.71
Kuwait $0.11 €0.11 £0.10 ₹8.98
Latvia $0.03 €0.03 £0.03 ₹2.45
Lebanon $0.03 €0.03 £0.03 ₹2.45
Liberia $0.02 €0.02 £0.02 ₹1.63
Libya $0.02 €0.02 £0.02 ₹1.63
Lithuania $0.02 €0.02 £0.02 ₹1.63
Luxembourg $0.74 €0.75 £0.66 ₹60.41
Macau $0.03 €0.03 £0.03 ₹2.45
Macedonia (FYROM) $0.04 €0.04 £0.04 ₹3.27
Madagascar $0.01 €0.01 £0.01 ₹0.82
Malawi $0.02 €0.02 £0.02 ₹1.63
Malaysia $0.11 €0.11 £0.10 ₹8.98
Maldives $0.04 €0.04 £0.04 ₹3.27
Mali $0.02 €0.02 £0.02 ₹1.63
Malta $0.15 €0.15 £0.13 ₹12.25
Mauritius $0.03 €0.03 £0.03 ₹2.45
Mexico $0.14 €0.14 £0.13 ₹11.43
Moldova $0.05 €0.05 £0.04 ₹4.08
Mongolia $0.07 €0.07 £0.06 ₹5.71
Morocco $0.02 €0.02 £0.02 ₹1.63
Mozambique $0.04 €0.04 £0.04 ₹3.27
Myanmar (Burma) $0.05 €0.05 £0.04 ₹4.08
Namibia $0.04 €0.04 £0.04 ₹3.27
Nepal $0.03 €0.03 £0.03 ₹2.45
Netherlands $0.26 €0.27 £0.23 ₹21.23
New Zealand $0.33 €0.34 £0.30 ₹26.94
Nigeria $0.11 €0.11 £0.10 ₹8.98
Norway $0.26 €0.27 £0.23 ₹21.23
Oman $0.11 €0.11 £0.10 ₹8.98
Pakistan $0.04 €0.04 £0.04 ₹3.27
Panama $0.11 €0.11 £0.10 ₹8.98
Papua New Guinea $0.03 €0.03 £0.03 ₹2.45
Paraguay $0.03 €0.03 £0.03 ₹2.45
Peru $0.04 €0.04 £0.04 ₹3.27
Philippines $0.04 €0.04 £0.04 ₹3.27
Poland $0.07 €0.07 £0.06 ₹5.71
Portugal $0.07 €0.07 £0.06 ₹5.71
Puerto Rico $0.16 €0.16 £0.14 ₹13.06
Qatar $0.10 €0.10 £0.09 ₹8.16
Romania $0.06 €0.06 £0.05 ₹4.90
Russia $0.15 €0.15 £0.13 ₹12.25
Rwanda $0.03 €0.03 £0.03 ₹2.45
Saudi Arabia $0.09 €0.09 £0.08 ₹7.35
Senegal $0.01 €0.01 £0.01 ₹0.82
Serbia $0.04 €0.04 £0.04 ₹3.27
Seychelles $0.02 €0.02 £0.02 ₹1.63
Sierra Leone $0.06 €0.06 £0.05 ₹4.90
Singapore $0.27 €0.28 £0.24 ₹22.04
Solomon Islands $0.04 €0.04 £0.04 ₹3.27
Somalia $0.12 €0.12 £0.11 ₹9.80
South Africa $0.26 €0.27 £0.23 ₹21.23
South Korea $0.10 €0.10 £0.09 ₹8.16
Spain $0.19 €0.19 £0.17 ₹15.51
Sri Lanka $0.03 €0.03 £0.03 ₹2.45
St. Lucia $0.02 €0.02 £0.02 ₹1.63
Sudan $0.01 €0.01 £0.01 ₹0.82
Suriname $0.06 €0.06 £0.05 ₹4.90
Swaziland $0.03 €0.03 £0.03 ₹2.45
Sweden $0.31 €0.32 £0.28 ₹25.31
Switzerland $0.21 €0.21 £0.19 ₹17.14
Syria $0.01 €0.01 £0.01 ₹0.82
Taiwan $0.03 €0.03 £0.03 ₹2.45
Tanzania $0.05 €0.05 £0.04 ₹4.08
Thailand $0.17 €0.17 £0.15 ₹13.88
Timor-Leste $0.01 €0.01 £0.01 ₹0.82
Trinidad & Tobago $0.07 €0.07 £0.06 ₹5.71
Turkey $0.06 €0.06 £0.05 ₹4.90
U.S. Virgin Islands $0.14 €0.14 £0.13 ₹11.43
Uganda $0.11 €0.11 £0.10 ₹8.98
Ukraine $0.03 €0.03 £0.03 ₹2.45
United Arab Emirates $0.15 €0.15 £0.13 ₹12.25
United Kingdom $0.48 €0.49 £0.43 ₹39.19
United States $0.73 €0.74 £0.65 ₹59.60
Unknown Region $0.25 €0.25 £0.22 ₹20.41
Vietnam $0.03 €0.03 £0.03 ₹2.45
Yemen $0.11 €0.11 £0.10 ₹8.98
Zambia $0.07 €0.07 £0.06 ₹5.71
Zimbabwe $0.06 €0.06 £0.05 ₹4.90

Do I need a website to get paid from Adsense? 

The answer is no. You don't need a website. However, you can have a website where you place Google Adsense adverts on your website, or you can have only a YouTube channel. If you only have a YouTube channel, you will need to directly set up your AdSense account through YouTube.


Do we have to pay to sign up with adsense?

Adsense is your employer, which means that they pay you. All you have to do is create content either for your YouTube channel, on your website, or on both platforms. Once you are a content creator and fulfill the criteria set by Adsense, you will then get paid by Adsense. 


What is the criteria for making an adsense account?

You need to be 18 years old or older to set up an adsense account. If you're not, you can get your guardian or parents to help you with the whole process. Also, be aware that some countries are not eligible to sign up with Google AdSense. 



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