YouTube CPM & RPM Rates by country 2024 [New Data]
You see people on instagram and facebook, flexing their cars and houses, all earnt from YouTube income.
Meanwhile, you're struggling to pay your electricity bills and daily expenses, even though you work hard on YouTube. It’s frustrating, right? I get it. I've been there too.
Maybe you're doing something wrong. Are you targeting an audience with no buying power? Is your audience from a country with a weak economy and low per capita income?
Yes, the country of your audience affects how much money you make on YouTube.
Mainly, there are 2 Matrices to know when it comes to "how much you are going to earn from your youtube channel", ie. CPM and RPM.
Therefore, we will dive deeper and learn the terms like CPM & RPM in this article and also learn how CPM rates vary from country to country to maximize your earning potential.
Note, from the total ad revenue generated from your youtube video, youtube keeps 45% and gives you 55%.
Quick Overview:
| Metric | Definition |
|---|---|
| CPM | Cost per thousand impressions. It's the amount advertisers pay per 1000 views to display their ads on YouTube videos. |
| RPM | Revenue per Mille (Mille means thousand in Latin). It indicates how much money a creator earns per 1000 views on YouTube after YouTube takes its share. |
| CPC | Cost per click. This is the amount advertisers pay each time someone clicks on an ad displayed on a YouTube video. |
YouTube CPM vs YouTube RPM
CPM stands for "cost per thousand impressions." It's a metric advertisers use to figure out how much they need to shell out for every 1,000 views of their ads on YouTube. Think of it as the price tag for getting their (advertiser's) ads seen by a thousand pairs of eyes.
RPM, or "Revenue per Mille," is all about your ( youtube creator ) earnings. It's the money you rake in for every 1,000 views on your YouTube videos. Unlike CPM, which is the advertiser's concern, RPM is your payday from YouTube. This is the number you want to watch because it's your cut of the pie.
There is also another term, CPC. It stands for "cost per click." You know, the whole CPM vs CPC thing can get kinda confusing. They both start with CP so it's easy to mix them up!
CPM is like, how much advertisers pay every time their ad is displayed, no matter if anyone actually clicks on it. But with CPC, the dollars only go out if someone bothers to click through. Basically, every click adds a bit more to the advertiser's bill in CPC.
What are the Top 10 Countries with highest YouTube CPM Rates?
| S.N. | Country | CPM Rate |
|---|---|---|
| 1. | Norway | $43.15 |
| 2. | Germany | $38.85 |
| 3. | Moldova | $29.50 |
| 4. | Algeria | $24.50 |
| 5. | South Korea | $17.00 |
| 6. | Sweden | $18.18 |
| 7. | Finland | $14.90 |
| 8. | United Kingdom | $13.75 |
| 9. | Canada | $13.50 |
| 10. | United States | $13.00 |
Full List of youtube CPM rates by countries 2024:
| Countries | CPM ($) | CPM(€) | CPM (£) | CPM (₹) |
| Afghanistan | $3.11 | €2.83 | £2.38 | ₹237.51 |
| Åland Islands | $0.35 | €0.32 | £0.27 | ₹26.73 |
| Albania | $0.74 | €0.67 | £0.57 | ₹56.51 |
| Algeria | $2.57 | €2.34 | £1.97 | ₹196.27 |
| American Samoa | $0.35 | €0.32 | £0.27 | ₹26.73 |
| Andorra | $0.35 | €0.32 | £0.27 | ₹26.73 |
| Angola | $0.15 | €0.14 | £0.11 | ₹11.46 |
| Antigua and Barbuda | $0.45 | €0.41 | £0.34 | ₹34.37 |
| Argentina | $0.77 | €0.70 | £0.59 | ₹58.81 |
| Armenia | $3.91 | €3.56 | £2.99 | ₹298.61 |
| Aruba | $0.00 | €0.00 | £0.00 | ₹0.00 |
| Australia | $36.21 | €32.96 | £27.71 | ₹2,765.39 |
| Austria | $16.86 | €15.34 | £12.90 | ₹1,287.61 |
| Azerbaijan | $0.59 | €0.54 | £0.45 | ₹45.06 |
| Bahamas | $0.35 | €0.32 | £0.27 | ₹26.73 |
| Bahrain | $0.35 | €0.32 | £0.27 | ₹26.73 |
| Bangladesh | $0.70 | €0.64 | £0.54 | ₹53.46 |
| Barbados | $2.00 | €1.82 | £1.53 | ₹152.74 |
| Belarus | $3.31 | €3.01 | £2.53 | ₹252.79 |
| Belgium | $15.43 | €14.04 | £11.81 | ₹1,178.40 |
| Belize | $3.00 | €2.73 | £2.30 | ₹229.11 |
| Benin | $0.35 | €0.32 | £0.27 | ₹26.73 |
| Bhutan | $6.30 | €5.73 | £4.82 | ₹481.14 |
| Bolivia | $0.73 | €0.66 | £0.56 | ₹55.75 |
| Bosnia and Herzegovina | $1.25 | €1.14 | £0.96 | ₹95.46 |
| Botswana | $8.87 | €8.07 | £6.79 | ₹677.41 |
| Brazil | $6.65 | €6.05 | £5.09 | ₹507.87 |
| Brunei Darussalam | $0.80 | €0.73 | £0.61 | ₹61.10 |
| Bulgaria | $6.83 | €6.22 | £5.23 | ₹521.61 |
| Burkina Faso | $1.00 | €0.91 | £0.77 | ₹76.37 |
| Burundi | $2.00 | €1.82 | £1.53 | ₹152.74 |
| Cabo Verde | $1.50 | €1.37 | £1.15 | ₹114.56 |
| Cambodia | $0.52 | €0.47 | £0.40 | ₹39.71 |
| Cameroon | $1.78 | €1.62 | £1.36 | ₹135.94 |
| Canada | $29.15 | €26.53 | £22.30 | ₹2,226.21 |
| Cayman Islands | $1.00 | €0.91 | £0.77 | ₹76.37 |
| Central African Republic | $1.00 | €0.91 | £0.77 | ₹76.37 |
| Chad | $0.00 | €0.00 | £0.00 | ₹0.00 |
| Chile | $0.54 | €0.49 | £0.41 | ₹41.24 |
| China | $1.00 | €0.91 | £0.77 | ₹76.37 |
| Colombia | $7.57 | €6.89 | £5.79 | ₹578.13 |
| Comoros | $3.00 | €2.73 | £2.30 | ₹229.11 |
| Congo | $0.35 | €0.32 | £0.27 | ₹26.73 |
| Congo | $0.40 | €0.36 | £0.31 | ₹30.55 |
| Costa Rica | $2.62 | €2.38 | £2.00 | ₹200.09 |
| Côte d’Ivoire | $2.24 | €2.04 | £1.71 | ₹171.07 |
| Croatia | $1.85 | €1.68 | £1.42 | ₹141.29 |
| Cuba | $1.40 | €1.27 | £1.07 | ₹106.92 |
| Curaçao | $0.35 | €0.32 | £0.27 | ₹26.73 |
| Cyprus | $7.31 | €6.65 | £5.59 | ₹558.27 |
| Czech Republic | $9.73 | €8.86 | £7.44 | ₹743.09 |
| Czechia | $2.95 | €2.68 | £2.26 | ₹225.29 |
| Denmark | $17.49 | €15.92 | £13.38 | ₹1,335.73 |
| Djibouti | $1.00 | €0.91 | £0.77 | ₹76.37 |
| Dominica | $0.45 | €0.41 | £0.34 | ₹34.37 |
| Dominican Republic | $2.67 | €2.43 | £2.04 | ₹203.91 |
| Ecuador | $1.53 | €1.39 | £1.17 | ₹116.85 |
| Egypt | $0.29 | €0.26 | £0.22 | ₹22.15 |
| El Salvador | $3.03 | €2.76 | £2.32 | ₹231.40 |
| Equatorial Guinea | $0.35 | €0.32 | £0.27 | ₹26.73 |
| Estonia | $0.35 | €0.32 | £0.27 | ₹26.73 |
| Eswatini | $0.45 | €0.41 | £0.34 | ₹34.37 |
| Ethiopia | $1.01 | €0.92 | £0.77 | ₹77.13 |
| Faroe Islands | $0.35 | €0.32 | £0.27 | ₹26.73 |
| Fiji | $1.00 | €0.91 | £0.77 | ₹76.37 |
| Finland | $11.29 | €10.28 | £8.64 | ₹862.23 |
| France | $4.51 | €4.10 | £3.45 | ₹344.43 |
| France | $15.53 | €14.13 | £11.88 | ₹1,186.04 |
| French Guiana | $0.00 | €0.00 | £0.00 | ₹0.00 |
| French Polynesia | $0.35 | €0.32 | £0.27 | ₹26.73 |
| Gabon | $0.35 | €0.32 | £0.27 | ₹26.73 |
| Gambia | $2.14 | €1.95 | £1.64 | ₹163.43 |
| Georgia | $3.46 | €3.15 | £2.65 | ₹264.24 |
| Germany | $18.79 | €17.10 | £14.38 | ₹1,435.01 |
| Ghana | $1.91 | €1.74 | £1.46 | ₹145.87 |
| Gibraltar | $0.35 | €0.32 | £0.27 | ₹26.73 |
| Greece | $6.23 | €5.67 | £4.77 | ₹475.79 |
| Grenada | $4.25 | €3.87 | £3.25 | ₹324.58 |
| Guadeloupe | $2.00 | €1.82 | £1.53 | ₹152.74 |
| Guam | $2.38 | €2.17 | £1.82 | ₹181.76 |
| Guatemala | $1.14 | €1.04 | £0.87 | ₹87.06 |
| Guinea | $1.00 | €0.91 | £0.77 | ₹76.37 |
| Guinea-Bissau | $2.00 | €1.82 | £1.53 | ₹152.74 |
| Guyana | $4.50 | €4.10 | £3.44 | ₹343.67 |
| Haiti | $3.00 | €2.73 | £2.30 | ₹229.11 |
| Honduras | $3.32 | €3.02 | £2.54 | ₹253.55 |
| Hong Kong | $17.23 | €15.68 | £13.18 | ₹1,315.87 |
| Hungary | $0.90 | €0.82 | £0.69 | ₹68.73 |
| Hungary | $6.52 | €5.93 | £4.99 | ₹497.94 |
| Iceland | $4.33 | €3.94 | £3.31 | ₹330.69 |
| India | $0.70 | €0.64 | £0.54 | ₹53.46 |
| Indonesia | $0.20 | €0.18 | £0.15 | ₹15.27 |
| Iran | $5.67 | €5.16 | £4.34 | ₹433.02 |
| Iraq | $0.71 | €0.65 | £0.54 | ₹54.22 |
| Ireland | $18.20 | €16.56 | £13.93 | ₹1,389.95 |
| Isle of Man | $0.35 | €0.32 | £0.27 | ₹26.73 |
| Israel | $14.08 | €12.81 | £10.77 | ₹1,075.30 |
| Italy | $0.89 | €0.81 | £0.68 | ₹67.97 |
| Italy | $13.66 | €12.43 | £10.45 | ₹1,043.23 |
| Jamaica | $4.94 | €4.50 | £3.78 | ₹377.27 |
| Japan | $10.53 | €9.58 | £8.06 | ₹804.19 |
| Jersey | $2.00 | €1.82 | £1.53 | ₹152.74 |
| Jordan | $1.50 | €1.37 | £1.15 | ₹114.56 |
| Kazakhstan | $1.77 | €1.61 | £1.35 | ₹135.18 |
| Korea | $8.88 | €8.08 | £6.79 | ₹678.17 |
| Korea (the Republic of Korea) | $0.30 | €0.27 | £0.23 | ₹22.91 |
| Kuwait | $6.56 | €5.97 | £5.02 | ₹500.99 |
| Kyrgyzstan | $1.23 | €1.12 | £0.94 | ₹93.94 |
| Lao People’s Democratic Republic | $5.09 | €4.63 | £3.89 | ₹388.73 |
| Latvia | $6.60 | €6.01 | £5.05 | ₹504.05 |
| Lebanon | $1.70 | €1.55 | £1.30 | ₹129.83 |
| Lesotho | $0.35 | €0.32 | £0.27 | ₹26.73 |
| Liberia | $2.00 | €1.82 | £1.53 | ₹152.74 |
| Libya | $4.69 | €4.27 | £3.59 | ₹358.18 |
| Liechtenstein | $1.00 | €0.91 | £0.77 | ₹76.37 |
| Lithuania | $6.86 | €6.24 | £5.25 | ₹523.90 |
| Luxembourg | $0.35 | €0.32 | £0.27 | ₹26.73 |
| Macao | $1.25 | €1.14 | £0.96 | ₹95.46 |
| Macedonia | $1.27 | €1.16 | £0.97 | ₹96.99 |
| Madagascar | $0.50 | €0.46 | £0.38 | ₹38.19 |
| Malawi | $0.35 | €0.32 | £0.27 | ₹26.73 |
| Malaysia | $1.40 | €1.27 | £1.07 | ₹106.92 |
| Maldives | $2.01 | €1.83 | £1.54 | ₹153.51 |
| Mali | $8.41 | €7.65 | £6.43 | ₹642.28 |
| Malta | $5.34 | €4.86 | £4.09 | ₹407.82 |
| Martinique | $0.00 | €0.00 | £0.00 | ₹0.00 |
| Mauritania | $3.80 | €3.46 | £2.91 | ₹290.21 |
| Mauritius | $7.05 | €6.42 | £5.39 | ₹538.41 |
| Mayotte | $3.00 | €2.73 | £2.30 | ₹229.11 |
| Mexico | $9.51 | €8.66 | £7.28 | ₹726.29 |
| Moldova | $3.80 | €3.46 | £2.91 | ₹290.21 |
| Mongolia | $5.85 | €5.32 | £4.48 | ₹446.77 |
| Montenegro | $0.35 | €0.32 | £0.27 | ₹26.73 |
| Morocco | $0.34 | €0.31 | £0.26 | ₹25.97 |
| Mozambique | $6.78 | €6.17 | £5.19 | ₹517.79 |
| Myanmar | $1.22 | €1.11 | £0.93 | ₹93.17 |
| Namibia | $2.00 | €1.82 | £1.53 | ₹152.74 |
| Nepal | $2.14 | €1.95 | £1.64 | ₹163.43 |
| Netherlands | $17.77 | €16.17 | £13.60 | ₹1,357.11 |
| New Caledonia | $1.33 | €1.21 | £1.02 | ₹101.57 |
| New Zealand | $28.15 | €25.62 | £21.54 | ₹2,149.84 |
| Nicaragua | $1.92 | €1.75 | £1.47 | ₹146.63 |
| Niger | $6.00 | €5.46 | £4.59 | ₹458.23 |
| Nigeria | $2.89 | €2.63 | £2.21 | ₹220.71 |
| Northern Mariana Islands | $0.45 | €0.41 | £0.34 | ₹34.37 |
| Norway | $20.17 | €18.36 | £15.43 | ₹1,540.40 |
| Oman | $3.78 | €3.44 | £2.89 | ₹288.68 |
| Pakistan | $0.59 | €0.54 | £0.45 | ₹45.06 |
| Palestine | $2.50 | €2.28 | £1.91 | ₹190.93 |
| Panama | $1.73 | €1.57 | £1.32 | ₹132.12 |
| Papua New Guinea | $2.27 | €2.07 | £1.74 | ₹173.36 |
| Paraguay | $2.48 | €2.26 | £1.90 | ₹189.40 |
| Peru | $1.24 | €1.13 | £0.95 | ₹94.70 |
| Philippines | $0.48 | €0.44 | £0.37 | ₹36.66 |
| Poland | $7.67 | €6.98 | £5.87 | ₹585.76 |
| Portugal | $10.32 | €9.39 | £7.90 | ₹788.15 |
| Puerto Rico | $8.05 | €7.33 | £6.16 | ₹614.79 |
| Qatar | $1.11 | €1.01 | £0.85 | ₹84.77 |
| Réunion | $0.35 | €0.32 | £0.27 | ₹26.73 |
| Romania | $1.85 | €1.68 | £1.42 | ₹141.29 |
| Russian Federation | $1.45 | €1.32 | £1.11 | ₹110.74 |
| Rwanda | $1.09 | €0.99 | £0.83 | ₹83.24 |
| Saint Kitts and Nevis | $0.45 | €0.41 | £0.34 | ₹34.37 |
| Saint Lucia | $0.35 | €0.32 | £0.27 | ₹26.73 |
| Saint Pierre and Miquelon | $1.67 | €1.52 | £1.28 | ₹127.54 |
| Saint Vincent and the Grenadines | $1.33 | €1.21 | £1.02 | ₹101.57 |
| Samoa | $0.00 | €0.00 | £0.00 | ₹0.00 |
| San Marino | $1.50 | €1.37 | £1.15 | ₹114.56 |
| Saudi Arabia | $0.33 | €0.30 | £0.25 | ₹25.20 |
| Senegal | $0.80 | €0.73 | £0.61 | ₹61.10 |
| Serbia | $1.20 | €1.09 | £0.92 | ₹91.65 |
| Seychelles | $1.75 | €1.59 | £1.34 | ₹133.65 |
| Sierra Leone | $3.50 | €3.19 | £2.68 | ₹267.30 |
| Singapore | $17.75 | €16.15 | £13.58 | ₹1,355.58 |
| Sint Maarten (Dutch part) | $0.50 | €0.46 | £0.38 | ₹38.19 |
| Slovakia | $0.67 | €0.61 | £0.51 | ₹51.17 |
| Slovenia | $8.28 | €7.54 | £6.34 | ₹632.35 |
| Solomon Islands | $0.35 | €0.32 | £0.27 | ₹26.73 |
| Somalia | $1.24 | €1.13 | £0.95 | ₹94.70 |
| South Africa | $10.00 | €9.10 | £7.65 | ₹763.71 |
| South Sudan | $2.00 | €1.82 | £1.53 | ₹152.74 |
| Spain | $14.22 | €12.94 | £10.88 | ₹1,085.99 |
| Sri Lanka | $4.06 | €3.70 | £3.11 | ₹310.07 |
| Sudan | $2.82 | €2.57 | £2.16 | ₹215.37 |
| Suriname | $7.03 | €6.40 | £5.38 | ₹536.89 |
| Svalbard and Jan Mayen | $0.35 | €0.32 | £0.27 | ₹26.73 |
| Sweden | $13.36 | €12.16 | £10.22 | ₹1,020.31 |
| Switzerland | $23.13 | €21.05 | £17.70 | ₹1,766.46 |
| Syrian Arab Republic | $1.32 | €1.20 | £1.01 | ₹100.81 |
| Taiwan | $0.59 | €0.54 | £0.45 | ₹45.06 |
| Tajikistan | $1.67 | €1.52 | £1.28 | ₹127.54 |
| Tanzania | $1.96 | €1.78 | £1.50 | ₹149.69 |
| Thailand | $0.27 | €0.25 | £0.21 | ₹20.62 |
| Timor-Leste | $0.67 | €0.61 | £0.51 | ₹51.17 |
| Togo | $1.87 | €1.70 | £1.43 | ₹142.81 |
| Trinidad and Tobago | $2.39 | €2.18 | £1.83 | ₹182.53 |
| Tunisia | $1.00 | €0.91 | £0.77 | ₹76.37 |
| Turkey | $3.08 | €2.80 | £2.36 | ₹235.22 |
| Turkmenistan | $1.00 | €0.91 | £0.77 | ₹76.37 |
| Turks and Caicos Islands | $0.45 | €0.41 | £0.34 | ₹34.37 |
| Uganda | $2.22 | €2.02 | £1.70 | ₹169.54 |
| Ukraine | $1.27 | €1.16 | £0.97 | ₹96.99 |
| United Arab Emirates | $8.13 | €7.40 | £6.22 | ₹620.90 |
| United Kingdom | $21.59 | €19.65 | £16.52 | ₹1,648.85 |
| United States | $32.75 | €29.81 | £25.06 | ₹2,501.15 |
| Uruguay | $3.17 | €2.89 | £2.43 | ₹242.10 |
| Uzbekistan | $0.94 | €0.86 | £0.72 | ₹71.79 |
| Vanuatu | $0.35 | €0.32 | £0.27 | ₹26.73 |
| Venezuela | $3.75 | €3.41 | £2.87 | ₹286.39 |
| Viet Nam | $0.25 | €0.23 | £0.19 | ₹19.09 |
| Virgin Islands (British) | $1.00 | €0.91 | £0.77 | ₹76.37 |
| Virgin Islands (U.S.) | $3.29 | €2.99 | £2.52 | ₹251.26 |
| Western Sahara | $0.35 | €0.32 | £0.27 | ₹26.73 |
| Yemen | $1.11 | €1.01 | £0.85 | ₹84.77 |
| Zambia | $13.00 | €11.83 | £9.95 | ₹992.82 |
| Zimbabwe | $3.00 | €2.73 | £2.30 | ₹229.11 |
If you are using Google Adsense to earn money from your website, you should read this article on Google Adsense CPC Rates by Country.
Youtube CPM Rates by Niche/Category 2024:
Targeting high CPM country is one part of optimizing youtube revenue. Another important thing is to choose advertiser - friendly niche or category. Before seeing the YouTube CPM rates by country data, let us first see the cpm rates by niche ( also called content category ).
It's essential to choose a category for your YouTube channel that will bring in a significant amount of income when it's monetized. Now, here is 2024 list of Youtube CPM rates by niches.
| Niche/Category | CPM Rate |
|---|---|
| Affiliate Marketing | 12-22$ |
| Stock Market / Investment | 8-18$ |
| Drop Shipping | 7-14$ |
| Content Creation | 5-13$ |
| Personal Finance | 4-12$ |
| Entertainment | $0.50-$10 |
| News and Politics | $0.50-$30 |
| Sports | $2-$25 |
| Pets and Animals | $0.25-$5 |
| Cars and Motorcycles | $1-$10 |
| Beauty and Fashion | $2-$50 |
Some Questions about YouTube CPM and RPM Rates by Country 2024
What is CPM?
CPM stands for Cost Per Mille. It's the price an advertiser pays for 1,000 ad views on YouTube.
What is RPM?
RPM stands for Revenue Per Mille. It shows how much money a YouTuber earns for every 1,000 video views after YouTube takes its cut.
How are CPM and RPM different?
CPM is the cost advertisers pay. RPM is what creators earn. RPM is usually lower because it factors in YouTube's share of the ad revenue.
Why do CPM and RPM rates vary by country?
Rates vary because of different advertiser demands, audience spending power, and economic conditions in each country.
What factors influence YouTube CPM rates?
Factors include the type of content, who the audience is, seasonal trends, and the advertiser's industry.
What factors influence YouTube RPM rates?
RPM rates depend on viewer engagement on the video, ad types, content quality, and where the viewers are located.
Which country has the highest CPM in 2024?
Countries like Norway, USA, Germany generally have one of the highest CPM rates. For specific rates in 2024, check the data we have provided in this article.
How can I increase my RPM on YouTube?
To increase RPM, create engaging, high-quality content. Aim for high-CPM niches, improve video SEO, and keep viewers watching longer.
Is CPM or RPM more important for YouTubers?
RPM is more crucial because it shows your actual earnings. CPM helps us understand advertiser spending.
How often do CPM and RPM rates change?
Rates can change often due to seasonality, market trends, and updates in YouTube’s ad policies.
Are there specific niches that tend to have higher CPM rates?
Yes, topics like finance, technology, and health usually have higher CPM rates because of strong advertiser competition.
How can I find my channel’s CPM and RPM rates?
You can check your CPM and RPM rates in YouTube Analytics on your YouTube Studio dashboard.
Do longer videos earn higher RPM?
Longer videos can earn more RPM if they have mid-roll ads and keep viewers engaged throughout.
How does ad format affect CPM and RPM?
Different ad formats (pre-roll, mid-roll, display) have varying rates. Some formats typically earn more than others.
Can collaborating with other YouTubers affect my CPM/RPM?
Collaborations can expand your audience and boost engagement, which might positively impact your RPM.
How does YouTube Premium impact RPM?
YouTube Premium adds to RPM through subscription revenue, with a portion going to creators based on watch time.
Where can I get more detailed data on CPM and RPM by country for 2024?
Detailed data on CPM and RPM rates by country for 2024 is available in this article. You can search "YouTube CPM By country The SR Zone" on Google for getting the detailed data.
How to increase YouTube CPM Rate?
If you make videos targeting the location with very few advertisers wanting to pay, you will have low CPM. Making videos on perfect and adsense friendly niche and perfect targeting is the only way to generate maximum money from youtube.
What factors influence YouTube RPM Rates?
RPM stands for revenue per thousand views. Ads, channel subscriptions, YouTube Premium income, Super Chat, and Super Stickers all impact the RPM of individual channels. Channels, countries, and video quality all affect this.
Which country has the highest CPM rate on YouTube?
Norway remains on the top for the country with highest YouTube CPM of 43.15$. On an average, a youtuber can earn 43$ for every 1000 views coming from Norway.
What is a good RPM on YouTube?
Ideally, "good RPM" does not exist. It solely depends on the topic you make videos, viewer's geography, and many more. For example, RPM varies from $0.5 up to $200 for the tech channels.
Now, after these frequently asked questions, lets discuss further about youtube monetization and cpm.
How Many YouTube Subscribers Do You Need to Start Making Money?
If you want to make money from your YouTube channel with Adsense ads and YouTube Premium, you need 1,000 subscribers and 4,000 hours of watch time in past 365 days.
Earlier, only after completing this threshold, you would have been eligible for the youtube partnership program(YPP). And, Only the YPP members can make money by placing Google ads in their youtube videos.
Now, YouTube has made some changes recently to help smaller creators start earning money from their channels. Here's a breakdown of the new rules:
- With 500 subscribers, 3 videos in the past 90 days, and either 3,000 hours of watch time in the last year or 3 million views on Shorts videos in the past 90 days, you can join the YouTube Partner Program (YPP).
- In the YPP, you can earn money right away through Channel Memberships, Super Chat/Stickers during livestreams, and Super Thanks from appreciative viewers even before full monetization. You'll also be able to promote and sell merchandise on your channel.
- To start earning money from ads and fan funding like YouTube Premium, you need 1,000 subscribers and either 4,000 watch hours in the past year or 10 million Shorts views in the last 90 days.
- Reaching these milestones opens up revenue from different types of ads and a share of monthly YouTube Premium fees. Money from ads can add up over time.
YouTube made the requirements less strict so smaller creators have a chance to make some cash earlier on.
After monetization, the main factors that determine how much money you make on YouTube are:
- CPM(Cost Per Mille)
- RPM (Revenue per Mille)
- CPC ( Cost Per Click)
Why is my youtube CPM so low?
There are a lot of reasons why your CPM is low over time, such as:
- Not a good time or season: CPM is based on the time of year advertisers tend to bid more or less. For example, a lot of advertisers raise their bids before the holidays.
- Ad Type: Different ad types tend to cost more or less per thousand views. There might be a higher CPM if, for example, there are more unskippable ads in your videos.
- Views from Low CPM Country: CPM changes based on viewer location and advertisers can target specific cities. The CPM may go up or down depending on where the majority of views are coming from. For example, if you used to get a lot of views from a place with high CPMs, but now you get a lot of views from places with low CPMs, your CPM may go down.
- Low CPM Channel Category: If you want to start youtube as a profession, then you need to choose a youtube channel category that will give you enough money.
Why is CPM Important?
Your CPM (cost per 1000 impressions) shows how valuable advertisers consider your video and audience for their marketing objectives.
When your video on YouTube gets viewed, you get a piece of the pie from the advertiser's payment. The more the advertiser pays, the bigger your share.
But wait, your earnings may not match your CPM x views calculation! This is because CPM only reflects the advertiser cost, not your revenue.
Also, not every view may have an ad - some videos may not be eligible due to advertiser restrictions or a shortage of available ads. Only views that actually have ads are considered monetized playbacks.
How are CPM and Playback-based CPM different?
The CPM calculates the cost for ad impressions, but the playback-based CPM takes it to the next level by measuring the cost of video playbacks that include one or more ads.
And here's the best part, your playback-based CPM is usually higher than just the regular CPM.
Imagine your video hit 5,000 views, with 1,000 of them featuring one ad and 500 of them showing off two ads, totaling 1,500 ad-packed playbacks. That means 2,000 ad impressions and a whopping $7 from the advertiser.
The cost per impression?
Easy peasy, just divide the $7 advertiser cost by 2,000 ad impressions for a tiny $0.0035. The CPM, or cost per 1,000 impressions, would equal $3.50 ($0.0035 x 1,000).
And the playback-based CPM?
Simply divide $7 by the 1,500 monetized playbacks, then multiply by 1,000 for a final figure of $4.67.
Researched by - Shriram Lamichhane
Shriram Lamichhane is a YouTube content creator with three years of experience. He manages the YouTube channel "The SR Zone," which currently has over 160,000 subscribers. The insights shared here are based on his experience. Furthermore, he is the lead of our data collection team for YouTube CPM & RPM Rates by Country 2024.
The SR Zone