7 Genuine and Best Ad Networks for Publishers in 2024

Best Ad Networks for Publishers

You write articles. You put in your time and effort. But at the end, you have to monetize your blog in order to compensate the time and effort that you have put in your blog. But there are so many ad networks in the market.

Finding the most suitable ad network to monetise your website and boost revenue may be challenging for publishers. How can you choose the ad network that precisely matches your demands when there are so many options?

Today, I will exactly tell you about 5 ad networks that will work best and are genuine. There are many scam advertising platforms in the market. So, we are only recommeding the ones which are actually genuine. We’ll examine the pros cons of each to help you decide the best ad network for your site.

Here are the top 7 Ad Networks for Publishers in 2024!

Google AdSense

You might have already tried adsense and got rejected. If you are thinking your hard work went in vain because adsense didn’t approve your website, we are here suggesting best alternatives of adsense too. You can also follow these things to approve adsense on your website.

The most well-known advertising network worldwide is Google AdSense. Publishers have a lot of control over their ad inventory because to the simplicity of setup and usage of AdSense. It provides many ad types, such as text, picture, video, and native advertisements. 

But the price is a substantially lower eCPM and a larger revenue share for Google. Still, given its simplicity, dependability, and vast advertising network, Google Adsense continues to be a top option for many publishers.

Pros:

One of the very good side of Google Adsense is high fill rates. Google’s massive ad inventory leads to very few empty ad slots. It is easy to implement google ads : Just add a few lines of code to your site and you’re ready to go. 

It has familiar brand publishers and advertisers trust with over 2 million advertisers and 1 billion active users. It offers multiple ad formats like text, display and video. Overall, it offers publishers the potential to earn high revenue from their ad space.

Cons:

Google Adsense has lower CPC rates compared to some niche ad networks. Similarly google takes a 45% cut of your revenue. 

Adsense ads make the website slower as hell. The quality of ads served by Google AdSense also can be irrelevant or intrusive. Due to strict rules and policies of Adsense, account approval can be hard and slow.

Media.net

Media.net is famous for its more valuable ads and its capacity to provide visitors with relevant ads. A variety of ad types, including text, picture, video, and native ads are in this ad network. 

Through enhanced targeting options and larger number of premium advertisers, It draws publishers with higher revenue potential. However, the trade-off is, a little trickier setup and maybe more unfilled ad places.

Pros:

Media.net is an a premium ad network which CPMs are often 30–50% greater than those of AdSense. It has increased variety of ad forms, including native and immersive ads. 

It also has quick payment cycles. It furthermore provides choices for Ads filtering and Ads targeting. It utilizes a range of targeting techniques to provide users with relevant ads due to which it enhances user experience and raises the chance that people will click on ads. 

So, there is a higher potential for profit in this ad network.

Cons:

Media.net only prioritizes sites with traffic coming from UK, USA to be verified. Plus, it requires the traffic to be quite high, at least around 40,000 to 50,000 per month to get approved. 

It has less consistent fill rates compared to Google. It has more difficult integration and setup. It may take some time for Media.net to authorize new publishers for accounts.

AdThrive

For publishers that are concerned with increasing income rather than just filling ad space, AdThrive is a great option. Publishers can get to choose from a range of targeting choices from AdThrive, such as contextual, interest-based, and demographic targeting. 

However, the major downside of this ad network is the lengthy setup and account management procedure. Native ads, video ads, and display ads are among the ad types that this ad network provides.

Pros:

Adthrive provides exceptionally high CPMs that are often 50–100% greater than those of AdSense. For top publishers, the revenue share is as low as 35%. 

Analytics and comprehensive reporting dashboards are also available. It employs specialized account managers to increase sales. It has a range of targeting techniques to show people relevant ads and the ads are also designed to be unobtrusive and to enhance the user experience. 

Publishers can also customize ads using AdThrive’s wide range of customisation options to meet their unique requirements.

Cons:

Adthrive needs more time for setup and verification. It takes more effort to set up than Google AdSense. Additionally, AdThrive has a traffic minimum for publishers of at least 100,000 monthly visitors. 

They often give approval to premium publishers with premium traffic to promote expensive, high-traffic websites and their users. Last but not least, account approval might take a while.

Ezoic

Ezoic optimizes ad placement and targeting using a range of machine learning methods. With the use of this monetization platform, publishers can increase their revenue they make from their ad space. 

Features provided by Ezoic also enable publishers to provide visitors with more relevant ads while also boosting their income.

Pros:

Ezoic has assisted publishers in growing their revenue by up to 50%. User experience may be improved by using Ezoic’s machine learning algorithms and caching options, which help deliver more relevant advertising to users. 

It provides publishers with a range of customization options so they may fit the platform to their own requirements.

Cons:

It is very very tiring process to setup Ezoic. Most of the people do not use Ezoic for this reason. Furthermore, it requires access to your DNS service providers like cloudflare for the setup. It also asks for the integration with Google Ad manager in order to start showing ads. 

Ezoic charges a monthly subscription to join their premium and in order to show high cpm ads, which is often more costly than that of certain other ad networks. It also has minimal traffic requirements for publishers. It could take some time for Ezoic to authorize new publishers for accounts.

AppNexus

Appnexus is a DSP Ad network, where DSP stands for Demand-Side Platform. The term DSP refers to a programmatic advertising system that allows marketers and media buying agencies to automatically bid on display, video, mobile, and search ad inventory from a number of publishers. 

Large publishers that are able to allocate development resources and handle a more difficult integration are best suited for AppNexus. AppNexus’s higher eCPMs, real-time bidding, and 1st party data targeting are the best things for publishers designed to maximize income.

Pros:

AppNexus gives extremely high eCPMs that can be 2-3x higher than AdSense. Real-time bidding increases fill rates and revenue. It offers targeting based on 1st party data for more relevant ads. Revenue share as low as 20% for high-traffic sites.

Cons:

It has relatively difficult integration and takes developer resources and time. It has steeper learning curve for account setup and management.

OpenX

For many publishers, OpenX offers a nice blend of fill rates, CPMs, and ad types possibilities. 

On the other hand, the somewhat larger average income share and more involved setup make OpenX a better option for big or technically-adept publisher teams.

Pros:

OpenX’s average CPMs are around 50-75% higher than AdSense. It has very high fill rates with real-time bidding. 

It offers header bidding for maximum revenue. It also offers rich ad formats including native and video.

Cons:

It requires developer integration and setup and revenue share also averages around 45-50%.

Monumetric

The premium ad network Monumetric is for content creators who want provide high quality content in their website. 

The range of ad types available from Monumetric includes display, video, and native ads. Publishers can choose from a number of targeting options from Monumetric, including contextual, interest-based, and demographic targeting.

Pros:

Monumetric distributes advertisements that are more likely to result in clicks using a variety of targeting techniques, making it an effective tool for publishers wishing to monetize their website. 

Their non-annoying ads are designed to improve user experience, and customization options let publishers make advertising that are specific to their requirements. 

It provides publishers with relevant and high-quality adverts with the chance to generate good income.

Cons:

Monumetric has 10,000 per month minimum traffic requirement. The sites must be built on either wordpress or blogger.

Final Words on Ad Network Selection

Consider aspects such as traffic volume, specialty, audience, and income objectives when choosing the right ad network for your website. 

Choose an ad network that offers a variety of ad styles and has a solid reputation and positive reviews. Watch some payment proof videos on YouTube for assurance. To understand payment methods, carefully read the terms and conditions.

To maximize profits, test different platforms for monetization. At the end of the day, it is best to balance the needs for simplicity, income, and resources. 

Review your traffic, audience, and the ad network’s CPM prices, and kinds of ads you wish to show. Finally, examine and evaluate various ad networks so that you can decide based on your individual demands and goals.

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